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Yash Raj Films adopted this advertising and marketing technique of Dhoom 3 to make Akshay Kumar’s Prithviraj a success

By Bollywood Hungama News Network, May 19, 2022 – 18:18 hrs IST

The upcoming historic interval drama movie Prithviraj from manufacturing home Yash Raj Films, which has given many blockbusters to Hindi cinema, is prepared for launch in theaters quickly. Akshay Kumar, Sanjay Dutt, Manushi Chhillar and Sonu Sood will likely be seen in lead roles in Prithviraj directed by Chandraprakash Dwivedi. The trailer of the movie has been launched and it’s getting numerous love from the viewers. But on the identical time, the makers are releasing solely small glimpses of the songs of the movie by not releasing them utterly in order that the anticipation of the viewers stays.

Akshay Kumar’s Prithviraj

Disclosing this a commerce supply stated, “Prithviraj starring Akshay Kumar is the most important occasion movie of the season. Yash Raj is resorting to a technique of making large anticipation to observe the movie in theaters by not releasing a single track, forward of the movie’s launch on June 3. The makers will launch solely brief teasers to extend the anticipation for the movie. These teasers will begin coming from at the moment or tomorrow.”

The supply added, “Yashraj Films adopted the same technique with Dhoom 3. Since the viewers is normally used to watching the teaser, trailer after which your complete track, small glimpses of the songs or scenes of the movie proved to achieve success. When the viewers will solely get a glimpse of the songs, they may certainly be extra keen to observe the movie. Of course, this technique works for giant occasion movies starring the most important superstars of our technology like Akshay Kumar in Prithviraj. All this will increase the curiosity of the folks to go to the theaters and watch the movie. This is without doubt one of the simplest efforts to create the thrill of the movie.

Produced by Yash Raj Films, Prithviraj is definitely the heroic saga of the Hindu emperor Prithviraj Chauhan. In this movie, the place Akshay will likely be seen within the position of Prithviraj Chauhan, Manushi Chillar will likely be seen within the position of Rani Sanyogita, Sonu Sood as Kaviraj Chandbardai and Sanjay Dutt as Kaka Kanha. Apart from Akshay, Manushi, Sonu Sood, and Sanjay Dutt, Prithviraj may even see Ashutosh Rana, Manav Vij, Sakshi Tanwar, Lalit Tiwari enjoying essential roles. The movie Prithviraj is directed by Dr Chandraprakash Dwivedi. The movie will launch on June 3 in Hindi, Tamil and Telugu languages.



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