Please assign a menu to the primary menu location under menu

Bollywood News

T-Series and Hungama Digital Media’s Hefty Entertainment announce their foray into the Metaverse with NFTs to be launched soon

Known as the leaders in the movie and music industry, T-Series and Hungama Entertainment are all set to revolutionize Indian entertainment with content creation and digital experience. Providing access to the hefty metaverse, the association will present users with a unique ‘Money Can Not Buy experience’ which will also include NFTs. Hefty Entertainment in the Metaverse will be Hungama’s Web 3.0 initiative.

T-Series and Hungama Digital Media’s Hefty Entertainment

T-Series, Asia’s largest music label, publisher and India’s largest film studio, announced its foray into Non-Fungible Token (NFT) in association with Hefty Entertainment, a division of Hungama. And the video has more than 90 Million Monthly Active Users (MAU), they have joined hands with T-Series, Let us tell you that T-Series has a total of 395 million YouTube subscribers, which is equally shared on Facebook, Instagram and Twitter. Has 75 million followers.

This will be a first for the global digital entertainment industry, where hefty entertainment will raise the level of entertainment creation and consumption. Actually, it is a Web 3.0 Initiative by Hungama. This has been done in partnership with Polygon – a leading platform for Ethereum scaling and infrastructure development.

The strategic partnership between the two companies builds on the 20-year association between T-Series and Hungama. With the next big digital revolution, T-Series and Hungama will leverage their vast global distribution network and vibrant library of 2 lakh songs, 65,000 music videos and 150+ movies in Indian languages.

Hefty Metaverse will be created with a vision to foster an ecosystem that will help consumers collaborate, interact and connect with the thriving Web 3.0 community that transforms into the Metaverse. The Hungama will create NFTs, exceptional collectibles and the ‘Money Can’t Buy experience’ and unlock special moments from T-Series’ vast catalog of new and existing content.

Sharing his thoughts about this association, Bhushan Kumar, Chairman and Managing Director, T-Series, says, “We are extremely excited about our extensive association with Hungama over the past two decades to take our community to the metaverse. enables. We look forward to rapidly expanding into the global entertainment industry, setting the ball rolling, to broaden and drive our content.”

Speaking about the tie-up, Neeraj Roy, Founder, Hungama says, “We are looking forward to expanding our long-standing partnership with T-Series and establishing ourselves as the first innovators in the entertainment metaverse. Very happy to install. We look forward to redefining content consumption with the Web 3.0 initiative. As we keep finding new ways to connect with all the fans. Our partnership with T-Series has grown stronger over time and what Bhushan Kumar and his amazing team have achieved over the past few decades is commendable. We are extremely excited to join hands with them to enter the metaverse and we promise to give billions of Bollywood fans globally an experience that will create value for them on our platform.”

Sharing his thoughts on the occasion, Neeraj Kalyan, President, T-Series, said, “T-Series has always demonstrated its leadership by adopting innovative and innovative new technologies. We have continued to deliver distribution in an ever-evolving digital landscape. The partnership between T-Series and Hungama is built on mutual understanding and we are striving to make our foray into the NFT space equally more meaningful.”

Hungama CEO Siddharth Roy says of the partnership, “Hungama is looking forward to providing its large communities with over 150 global distribution partnerships in over 40 countries with a comprehensive experience in the Web 3.0 metaverse that has evolved over time. “

Continuing its legacy for the last 3 decades, T Series has released Aashiqui, Dil Hai Ki Manta Nahi, Aashiqui 2, Yaariyan, Ready, Bhool Bhulaiyaa, Satyamev Jayate, Tanhaji, Haseen Dilruba, Atrangi Re, Ludo, Chandigarh Aashiqui, Kabir Singh, He has given hit music in great movies like Sonu Ke Titu Ki Sweety, Pushpa (Hindi). Let us tell you that in 2022 T-Series is ready to produce many big films.

Apart from this, T-Series has given many hits in the last decade which were box office hits as well as critically appreciated these films. In 2022, T-Series is all set to attract the audience with many such big films. His upcoming releases include movies like Aadipurush, Radheshyam, Bhool Bhulaiya 2, Ek Villain Returns, Jhund, Action Hero, Hit, Anek, Animal, Thank God, Shahzada, Jalsa, Lady Killer, 100%, to name a few.

Hungama aims to engage and entertain audiences globally in innovative ways behind this partnership. With T-Series, the duo will redefine how content is created. And as Honor, they have become a force to be reckoned with in the global music, gaming and film industry.

About Hungama Digital Media Entertainment Pvt Ltd:

Hungama is a leading digital entertainment company in South Asia. Established in 1999, Hungama has been at the forefront of bringing internet revolution to India and has created extraordinary digital experiences by combining entertainment and technology. With an aim of digital entertainment to engage more and more users in its circle, Hungama has worked towards introducing destinations that make digital content consumption easy and at the same time rich.

Hungama’s portfolio includes a wide spectrum of services that have touched the lives of over a billion people in over 190 countries. These include Hungama Music – a popular music streaming platform, Hungama Play – a well-known destination for video streaming, Hungama Artist Aloud – a platform for independent artists, Bollywood Hungama – the leading destination for entertainment news and Hungama Games – a developer, publisher. , distributor and marketer of mobile games. Leveraging its distribution and aggregation strengths, Hungama has been able to work with Telecom, DTH, ISP and OEM partners to create unique and engaging entertainment destinations for consumers.

Over the years, Hungama Digital Media has garnered the trust of the investor community, so much so that they have received investments from Intel Capital, Bessemer Venture Partners, Xiaomi, Rare Enterprises and others. Apart from its headquarters in Mumbai, Hungama also has offices in Delhi NCR, Dubai, Singapore and Dhaka.



Bollywood Hungama