By Bollywood Hungama News Network, Aug 24, 2022 – 12:25 hrs IST
The movie business is in a tizzy after a number of huge price range movies flopped back-to-back. So now the filmmakers are pressured to rethink their methods. While on one hand the actors are being requested to cut back their charges, the makers are outright denying the weak script. Apart from this, after the poor efficiency of movies in theatres, some movies are turning to direct OTT platforms. One such movie is Govinda Naam Mera during which Vicky Kaushal, Kiara Advani and Bhumi Pednekar are going to be seen in lead roles. Directed by Shashank Khaitan, Govinda Naam Mera will now be launched on the direct OTT platform as an alternative of theatre.
Vicky Kaushal’s Govinda Naam Mera
The makers have offered their movie Govinda Naam Mera to Disney + Hotstar for Rs 62 crore. A supply near the matter instructed Bollywood Hungama, “It is a comic entertainer but not suitable for a theatrical release as of today. Hence, the makers have decided to release this film on a direct digital platform.”
The supply additional added that, the makers have offered the digital rights of Govinda Naam Mera to Star Network for Rs 62 crore. “While the digital rights of the film have been sold for Rs 42 crores, the satellite rights have been sold for Rs 20 crores. The initial market expectation of Dharma Productions for Govinda Naam Mera was Rs 80 crore, but the buyers were not keen to spend such a huge amount. Final then the deal got locked with Rs 62 crores.” Interestingly, Govinda Naam Mera will not earn any Dharma Productions.
The insider told us, “The budget of the film is equal to the revenue received. The team is now in a no profit no loss zone, which in today’s world is better than taking losses.” Govinda Naam Mera will launch on Disney+Hotstar in November.