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REVEALED: Makers put these two conditions to release Akshay Kumar’s Sooryavanshi in theaters

 

By Bollywood Hungama News Network, Feb 4, 2021 – 6:30 p.m. IST

People are eagerly waiting for Akshay Kumar’s cop drama directed by Rohit Shetty. In such a situation, Bollywood Hungama had informed you yesterday that Sooryavanshi will be released in theaters on 2 April 2021. It was decided to release Sooryavanshi in theaters only after the theaters were cleared to open with 100% capacity. The makers are currently in talks on other aspects for the theatrical release of Sooryavanshi.

Akshay Kumar’s Sooryavanshi will be released in theaters

Rohit Shetty and co-producer Reliance Entertainment have asked multiplexes to revise the terms of Sooryavanshi’s theatrical release and hence a meeting with exhibitors is going on between the two sides for the past few days. In this regard, the source revealed, “The makers of the film have asked for 70% share from the revenue generated after the release of their film in theatres.

Before the lockdown, when the situation was normal, during that time the filmmakers or distributors used to get 50% share. Apart from this, there is also another demand of the makers that they want to release Sooryavanshi on OTT platform only after 28 days i.e. four weeks after its release in theaters. Earlier the producers used to wait for at least 8 weeks and only then release the film on OTT.”

Want to release Sooryavanshi on OTT platform after four weeks

Trade experts believe that multiplex owners may agree to release the film on OTT platform in less gap as Tamil blockbuster Master also released on Amazon Prime 16 days after its release. The problem may be when the makers ask for 70% of the revenue.

The source further added, “The multiplex owners feel that this is an unreasonable demand from the makers which is not financially sound for them. At the same time, the makers of Sooryavanshi argue that they have waited a whole year for the theatrical release of their film. If he wanted, he could have released his film in a direct OTT moment but he did not do so. Therefore, they feel that their demand is justified.

A source close to Rohit Shetty reveals that the director is in talks with the theater owners that he is being offered a hefty amount from OTT platforms for Sooryavanshi but he wants to release his film in theatres. That’s why theater owners should also support them.

Apart from Akshay, Sooryavanshi also stars Katrina Kaif, Jackie Shroff, Javed Jaffrey and Sikandar Kher in pivotal roles. Apart from this, Singham Ajay Devgan and Simba Ranveer Singh will also be seen in cameo roles in the film.

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Source

Bollywood Hungama

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