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Rajkumar Hirani joins 1st Story Committed library The Sauce as Chief Creative Advisor

By Bollywood Hungama News Network, May 20, 2022 – 17:43 hrs IST

After Andaz, Shikha Kapoor, Amit Chandra and Prabhat Choudhary launched The Source, the {industry}’s first story dedicated library and will probably be seen telling solely authentic storytelling from India. Acclaimed director Rajkumar Hirani stepped in as its chief inventive mentor and sourced the primary story. Source tries to place a construction within the means of gathering concepts and ideas for story and screenplay growth. It has penetrated deeply into a primary of its form community of Story Scouts throughout totally different geographies of India unfold throughout 21 states.

Rajkumar Hirani Story Library included in The Sauce

Scouts from Kashmir, North East, Hindi Heartland, Punjab, Bengal, Maharashtra and Southern States ship tales and concepts to SOURCE’s growth crew in Mumbai every day. From true horror tales to folks tales, uncommon human achievement tales and wealthy mythology, The Source’s growth crew is processing a variety of unbelievable story inputs from throughout the nation every day.

The Source additionally has devoted groups to faucet into never-before-understood narratives within the medical, authorized and enterprise worlds. Source will supply an industry-wide subscription for entry to its library and also will curate uncommon tales for the event temporary. In addition, by means of collaboration with Ormax Media, every story will present depth and viewers suggestions to the event crew by curating an attraction rating earlier than bringing it to the library.

Shailesh Kapoor, Founder and CEO, Ormax Media says, “At Ormax Media, we have been testing scripts for films and series extensively over the past decade. But the association with The Source is particularly special, as it gives us the opportunity to contribute to the development process right from the start, from a deeper reach or idea, to the story and then to the script. In a rapidly evolving industry, the importance of deep audience reach cannot be underestimated, and I am delighted that The Source’s leadership team is leveraging audience input to develop great content for the Indian theatrical and streaming market. Committed to use.

Film Producer and Chief Creative Mentor Rajkumar Hirani says, “It is a very powerful idea and our industry needs it. The content pipeline has just exploded and as an industry we need more and more ideas. Puts a structure in place for the process of finding creative ideas to source. While I am not involved in the day-to-day running of the company, I will continue to guide the creative team.”



Bollywood Hungama