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Neha Sharma starrer ZEE5 Original Aaf-e-Ishq to premiere on October 29

India’s largest domestic OTT platform and the world’s largest platform for South Asian content, ZEE5 has the largest library of original content with 100+ original shows and movies across genres and languages. Following the success of the Indian adaptation of Finnish drama ‘Black Widow’, ZEE5 is all set to premiere ‘Afat-e-Ishq’, the Indian adaptation of the multi-award winning international Hungarian film ‘Liza, the Fox-Fairy’. Directed by Indrajit Nattoji and starring Neha Sharma, Deepak Dobriyal, Amit Sial, Namit Das and Ila Arun, ‘Afat-e-Ishq’ will premiere on 29 October 2021.

Produced by Zee Studios, ‘Afat-e-Ishq’ is the story of Lallo and his search for true love. Lallo, portrayed by Neha Sharma, finds herself as a prime suspect after a series of deaths, as well as an ancient curse, that threatens to destroy everything and everyone around her. A dark drama, Aafat-e-Ishq has an interesting concept with elements and a strange twist. The original Hungarian film Liza, the Fox-Fairy was a huge success at the box-office and won awards at several film festivals, including Best Director, Best Film, Best Actor (Female), Best Visual Effects and Best Soundtrack.

Manish Kalra, Chief Business Officer, ZEE5 India said, “The original Hungarian film ‘Liza, the Fox-Fairy’ was a huge success internationally and even in India, we have seen great traction for supernatural stories over the years. As a consumer centric OTT platform, we are focused on serving top rated entertainment across all genres and we are confident that Aafat-E-Ishq will be loved by the patrons of this genre and will leave a mark. I will be successful.”

Nimisha Pandey, Head, Hindi Originals, ZEE5 said, “At ZEE5, we constantly strive to present relatable stories that encompass the various emotions people experience in their lives. We are happy to hand-pick this story and recreate it for our Indian audience in the language of their choice. Aafat-e-Ishq is a compelling story rooted in India’s love for the super-natural and fantasy genre. The film will surely stand out for its unique storyline, quirky characters and deep humour, which we are sure will appeal to various consumer groups. We are extremely excited to bring it to your screens soon.”

Ashima Awasthi, Head Content, Zee Studios said, “A prime blend of love, lust, intrigue and a little supernatural, the film is all set to take the audience on an all-out rollercoaster ride. We are sure that this exciting story backed by powerful performances will be surely appreciated by the consumers. With Aafat-e-Ishq, Zee Studios continues to create distinctive stories as a part of our diverse portfolio of original content. We are excited to partner with ZEE5 to bring this dark comedy to our viewers very soon.”

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Source

Bollywood Hungama