By Bollywood Hungama News Network, Dec 15, 2020 – 16:27 hrs IST
With its immense contribution to Indian cinema over 40 years, Dharma Productions now announces its new venture in partnership with Cornerstone. Now Dharma Productions is all set to redefine representation, for actors from the music industry and performers of every category of talent, to know their natural opportunities and help them build a career in their respective industries. Changing the scope of this partnership with Cornerstone, this new talent management agency will be known as ‘Dharma Cornerstone Agency (DCA)’.
Dharma Productions ties up with Cornerstone
Over the years, Dharma Productions has contributed significantly to the core of the industry with varying casts. It has paved the way for many individuals with passion, talent and hard work. Cornerstone, created by Bunty Sajdeh, has proven its expertise in end-to-end talent management for over a decade. With its brand building prowess ranging from both traditional and digital sales and marketing to licensing, animation and gaming, PR and overall image management, Cornerstone has successfully presented many leading sports and entertainment talent alike.
Carrying on this legacy of Dharma Productions and Cornerstone, Dharma Cornerstone Agency (DCA) aims to nurture talent to be an unstoppable powerhouse that will drive collaboration and become the benchmark for artist management and representation in the country.
Dharma Cornerstone Agency will aim to create a secure powerhouse where seasoned professionalism, exciting and contemporary talent mingle through films, advertisements, OTT content, events, presence to reinforce premium content production and accessibility in this age of popular culture. It will also work with its talent to build its brand through its digital/social presence and personal PR. The agency aims to unite each and every talented artist to shape, shine and mature their career.