By Bollywood Hungama News Network, Jan 15, 2022 – 16:18 hrs IST
After the stupendous success of independently created songs, Anshul Garg, Founder and CEO, Desi Music Factory has joined hands as the music partner for Dharma Productions’ comedy drama Selfie. The music label has so far presented many chartbusters to the audience like Dil Ko Karra Aaya, Nehu Da Vyah, Laila, Chocolate and Khayal Rakhya Kar, Coca Cola, Dheeme Dheeme among others. Reigning the independent music scene, the banner has now taken a giant leap and joined hands with one of India’s most coveted production production giants. With this collaboration, Garg’s music banner ‘Desi Music Factory’ marks its first foray into the world of film music. It is a remake of the superhit Malayalam film ‘Driving Licence’. Presenting the film Selfie by Dharma Productions, Prithviraj Productions, Magic Frames and Cape of Good Films. Akshay Kumar and Emraan Hashmi will be seen in the lead roles in this film. Produced in collaboration with the creative stalwarts of the Indian entertainment industry, ‘Selfie’ will be directed by ‘Good News’ fame director Raj Mehta.
Karan Johar of Dharma Productions on his association with ‘Desi Music Factory’ says, “From the announcement of the film Selfie, it is clear what kind of film it is. One of its main attractions is its music which serves to give life to the story. The atmosphere of the announcement, the melody, the musical instruments and the language all match the kind of music that ‘Desi Music Factory’ makes and they have been making these types of songs since years. This label has been bringing India’s cultural identity to the world and I love that these hitmakers have joined us.”
Apoorva Mehta, CEO, Dharma Productions says, “The audience and listeners are smarter now and we are an industry that is growing very fast. We’re looking for a new way to tell stories, we’re looking for talent that can tell a story through music. Songs have been extensively woven in our films to enhance the impact of the stories. We are hopeful that the tie-up with ‘Selfie’ will also bring a grand success and with this tie-up we will enhance our creative power to give a memorable experience to the viewers.”
Prithviraj Productions Producer & Partner Supriya Menon Prithviraj says “Music is an essential part of Selfie and we are glad that Desi Music Factory will present the story through songs. It is a matter of great pleasure that music producers with a world-class approach to Indian music have been associated with the film.”
Anshul Garg, Founder and CEO, Desi Music Factory says, “I am extremely happy that we are foraying into the film music space with Dharma Productions. This production house is known for creating iconic music for the audience. It is an honor for me to enter Bollywood with independent music and that too with Akshay Kumar and Emraan Hashmi starrer Self. The entire team of Desi Music Factory is excited and we are looking forward to bringing amazing music to the audience with this collaboration.”
Selfie is directed by Raj Mehta and produced by (Late) Aruna Bhatia, Hiroo Yash Johar, Supriya Menon, Karan Johar, Prithviraj Sukumaran, Apoorva Mehta and Listin Stephen. The film will hit the theaters in 2022. Now the real photography will start soon.