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BREAKING: Makers made a masterplan for the promotion of Laxmmi Bomb, Akshay Kumar will promote the film in IPL

By Bollywood Hungama News Network, Oct 7, 2020 – 16:37 hrs IST

Bollywood Hungama was the first to tell you that Akshay Kumar’s horror-comedy film Laxmmi Bomb will not release in theaters but will release on November 9 this Diwali on the direct OTT platform Disney + Hotstar. Now that Laxmmi Bomb is releasing on Diwali, the makers and Akshay Kumar have got enough time of 1 month to promote the film. So we have heard exclusively about this that Akshay Kumar has made a one-month plan using this time properly for the campaign of the film. In this one month, Akshay will campaign for his film in different ways for a month. Where the trailer of the film will be released at the trailer launch event held on 9 October. After this, three songs of the film will also be released within the next 30 days.

Akshay Kumar plans for Laxmmi Bomb

“Initially, Akshay wanted to host a trailer launch event in a private theatre, along with a select few journalists. But then he gave up the idea of ​​doing any kind of public program. But now a preview screening of the trailer will be conducted for select journalists over the next two days, which will act as a strong foundation for the digital launch on October 9.” The source told Bollywood Hungama. Not only this, now that the film is releasing on the direct OTT platform, Akshay has made a special plan to market his film for a month.

The source further added, “Laxmmi Bomb is very special for Akshay as he plays a transgender ghost in this film. He wanted his film to be released in theaters itself, but in view of the current crisis, the film is being released directly on OTT. Not only this, Akshay has also planned to hold a virtual press conference for the promotion of the film. He has tied up with the Indian Cricket Premier League to promote the film. He will be seen on pre-match shows, and may even go to the commentary box during IPL matches.”

Read also: REVEALED: Why Akshay Kumar’s horror-thriller Laxmmi Bomb is releasing on November 9, here’s its lucky factor

With this, we hear that Disney+ Hotstar is expecting to see an increase in their subscriber base around the release of Laxmmi Bomb. Because it is the biggest film to be released on OTT.



Bollywood Hungama