By Bollywood Hungama News Network, Jul 4, 2022 – 15:34 hrs IST
Applause Entertainment of Aditya Birla Group is all set to reinforce its regional content material catalogue. For this Applause Entertainment is now going to make its footsteps in South Market as properly and whereas saying it, they’ve arrange an workplace in Chennai. Buoyed by the alternatives offered by the regional OTT area, Applause will work on its content material rights and creation technique within the South. Pramod Cheruvalath (Director/Producer) of Sign of Life Productions has joined Applause Entertainment as Producer Vignesh Menon to steer this formidable plan as South – Content Head.
Applause Entertainment stepped into the South
Pramod had earlier produced Iru Dhuruvam (Tamil) with Applause Entertainment for SonyLIV and can now be chargeable for constructing Applause’s content material slate in all 4 southern markets to ship a variety of premium collection and movies in several languages. Various slates may be ready. Prior to this, Content Studios has produced collection like the standard politician Nograj (Kannada), Vadham and Kuruthi Kalam (Tamil) other than producing the second season of Iru Dhuruvam.
Speaking on the growth, Sameer Nair, CEO, Applause Entertainment says, “Global streamers have created a truly flat world. Content from every geography and every language gets an opportunity to reach audiences everywhere. Following our successes in the Hindi/Hinglish category, we are really looking forward to working with amazing talent in Tamil, Telugu, Malayalam and Kannada to deliver original authentic stories both domestically and internationally. Pramod on-board to oversee this expansion is our first step in that direction. Their vast network, market knowledge and creative expertise will help us build our unique hub and spoke business model in the key South Market, which will drive House of Applause to the South.”
Pramod Cheruvalath shared, “Applause Entertainment since its inception has supported and created powerful content across genres. Regional content has unexplored potential and has the potential to create a strong connect with local, national and international audiences. I am extremely happy to work with Sameer and the team at Applause Entertainment and to take on this new role, which will bring authentic and relatable South stories to audiences across the globe with Applause Slate.”