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Amazon Announces Prime Video Channels in India – Takes a strategic step towards creating a Video Entertainment Marketplace in the country | Amazon announces Prime Video channels in India; Content from multiple platforms will now be available on Prime – Bollywood News in Hindi

Amazon has today announced the launch of Prime Video channel in India. Prime Video channels will provide Prime members a seamless experience and access to an exclusive slate of content from a diverse set of popular video streaming services. Prime Video channels will progressively dial-up during the week. Addressing customers’ need for a hassle-free entertainment experience, simplified discovery and frictionless payments, the Prime Video channel, acting as an intermediary, will allow Prime members the option of add-on subscriptions to popular OTT services and will stream their content on Amazon Prime in India in the Video app and website. The launch of Prime Video Channels is another step towards making Amazon Prime Video the preferred entertainment destination for customers in India.

At launch, the Prime Video channel will offer Prime members access to thousands of shows, movies, reality TV, documentaries and more across the globe from eight video-streaming services including Discovery+, Lionsgate Play, Docube, Eros Now, MUBI, hoichoi, Manorama Max, and Shorts TV. And the option to watch local binge-worthy content and all of these are available with the respective add-on subscriptions. So the customers have to pay only for the service chosen by them. At launch, Prime members can enjoy a special introductory annual subscription offer provided by OTT channel partners.

Gaurav Gandhi, Country Manager, Amazon Prime Video, India, said, “At Amazon, we have always focused on improving access, experience and selection for our customers. Over the past 4 years, we have been able to deliver programming in 10 languages, across India. and continuously strive to entertain and delight our customers by providing exclusive and original content from across the globe and ensuring a world-class streaming experience on screen.All this has enabled Amazon Prime Video to reach 99% of India’s pin-codes. With the launch of Prime Video channels, we are now taking the next big step in our journey to entertain India by creating a video entertainment marketplace – one of its kind in India The first – which will not only delight our customers with even more entertainment options, but also benefit the OTT channel partners who collaborate with us to leverage Prime Video’s distribution, reach and technology infrastructure.”

The benefits of Prime Video channels for Prime members include:

• No hassle login and billing: Customers will no longer have to contend between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – the Prime Video app and website.

• More time to watch, less time to make decisions: Customers won’t have to spend time sifting through their favorite services to discover what’s new and popular. With Prime Video channels they can browse, search across all their premium subscriptions and get personalized recommendations in one place. All this without ever leaving the Prime Video app or website.

• Enjoy your favorite features, no matter the service: Customers can enjoy IMDB’s X-Ray feature and a single consolidated watch list and download a library for offline viewing. Subscribers can manage data consumption and much more across all their premium channel subscriptions.

• More Choice: With the launch of Prime Video channels, around 10,000 additional titles across 8 OTT services will be available to Prime members.

• Introductory Pricing: At launch, Prime members can enjoy special introductory annual subscription offers provided by OTT channel partners.

Chaitanya Dewan, Leading Prime Video Channel, Amazon Prime Video, said, “As content options expand, a single interface for discovery, streaming and payments is a critical requirement for customers and we aim to do so with the launch of Prime Video Channels. It aims to solve this. Prime Video channels come to India after a successful launch in 11 countries. Our choice of OTT partners for Prime Video channels reflects the entertainment needs and interest segments of our diverse and discerning customers. This launch in the country This marks our endeavor to collaboratively grow the video streaming segment. We look forward to expanding the entertainment selection even further with the addition of additional channel partners over the next few months.”

Prime members will be able to subscribe to Prime Video channels offering programming in local Indian languages, such as Bengali with Hoichoi and Malayalam with Manorama Max, and a selection of award-winning documentaries and short films from Docubay and ShortsTV respectively. Consumers can enjoy blockbusters and quality cinema across languages ​​and genres from Lionsgate, MUBI and Eros Now, while Discovery+ includes a range of wildlife, adventure, science, food, lifestyle content. The new channels and their popular titles like The Father, Byomkesh, Star Vs Food, Haathi Mere Saathi will now be available with customers’ favorite Amazon Originals like Shershaah, Mirzapur, Paatal Lok, The Family Man and The Tomorrow War, so from app to app No need to toggle.

The annual price in INR available at the time of Prime Video channel subscription and launch in India includes:

• Discovery+: Rs 299/year – Owned by Discovery Inc., the service focuses on factual programming drawn from the libraries of Discovery’s main channel brands, as well as original series and other acquired content such as Star vs. Food and Secrets of Sinouli is included. Discovery+ is offering 25% off for Prime members at launch.

• Docube: Rs 499 per year – Specializing as a true entertainment video service, Docube offers documentaries from all corners of the world in various categories. Popular titles include Himalayan Gold Rush, WHO Is in Control, Eye to Eye with Everest, The Creepy Line, and more.

• Eros Now: Rs 299/- The premier OTT service has one of the largest movie libraries with over 12,000 titles, and premium original episodic series, music videos, and more. Eros Now offers content in 13 languages. Subscribers can watch popular movies like Shubh Mangal Zyada Saavdhan, Haathi Mere Saathi, Tanu Weds Manu Returns, English Vinglish and Flesh, Metro Park Season 1 & 2, Halaal and many more. At launch, Prime members can avail an initial 25% discount on the annual subscription offered by Eros Now.

• Hoichoi : Rs. 599/year – A popular on-demand video streaming platform featuring content in the Bengali language, including popular series like Hello, Byomkesh, Tansener Tanpura, Aiken Babu and more, as well as a vast array of movies including world premieres, classics and blockbusters Library is also included. Prime members can take advantage of a 33% discount on an annual subscription to Hoichoi for multiple streams and devices.

• Lionsgate Play: Rs 699/year – The service includes thousands of hours of premium Hollywood content, including award-winning premieres, billion-dollar franchise movies, bingeable box sets and popular titles like John Wick: Chapter 3, Parabellum and Knives Out Are included.

• Manorama Max: Rs 699/year – OTT platform from the house of MM TV Limited, the television network of Malayala Manorama Group, is the first Malayalam OTT that showcases entertainment and news content. Manorama Max offers a variety of programs ranging from entertainment content to Majhavil Manorama, original news and information content aired by Manorama News Channel, more than 300 Malayalam films with names like Vijayam Supram Poornayam, Luka, Om Shanti Oshana, Guppy etc. brings up a list of. Prime members can avail an initial 30% discount at launch.

• MUBI: Rs 1999/year – Focuses on classic and earthhouse cinema, they produce and distribute films. Current and upcoming highlights include: Pablo Lahren’s Emma, ​​Rupert Goold’s Judy starring Renée Zellweger, Harmony Korine’s The Beach Bomb, Satyajit Ray’s Charulata, Anurag Kashyap’s Ugly and Ekva Masangi from MUBI co-production Farewell Amor Are included. MUBI is offering an introductory discount to Prime members at the time of launch.

• Shorts TV: Rs 299/Year -: The world’s first and only 24×7 linear and OTT channel brings the best short films from across the globe including Academy Award nominated shorts. Shorts TV features critically acclaimed stars like Kajol, Rajkummar Rao, Benedict Cumberbatch, Olivia Colman and others. Stream popular titles like Oscar winner Skin, Dark Brew, National Award winning short film Custody. Prime members can sign-up to Shorts TV at 40% off, which is an introductory offer at launch.

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Source

Bollywood Hungama