By Bollywood Hungama News Network, Jul 22, 2022 – 18:59 hrs IST
With Akshay Kumar’s household drama Raksha Bandhan just some days away from its launch, the makers are leaving no stone unturned to advertise the movie. Rakshabandhan makers have taken a singular initiative of movie promotion. The trailer of Rakshabandhan shall be proven throughout the India vs West Indies cricket match sequence.
Akshay Kumar’s Rakshabandhan
This is just not the primary time that cinema has included cricket in its promo technique. However, Aanand L Rai’s reasoning for doing so is kind of candy. Please inform that the trailer of the movie is already out. However, Aanand L Rai needed the trailer to be proven all through the India vs West Indies cricket match as it’s the match that’s being telecasted on Doordarshan. Doordarshan is the one broadcast that has most attain in rural components of India and in every single place. Thus this integration has been executed in an effort to achieve out to the viewers at each nook and nook of India.
Directed by Aanand L Rai, Produced by Aanand L Rai and Himanshu Sharma in affiliation with Zee Studios, Alka Hiranandani and Cape of Good Films, Written by Himanshu Sharma and Kanika Dhillon, Raksha Bandhan Music Composed by Himesh Reshammiya and Lyrics by Irshad Kamil are of. Raksha Bandhan starring Bhumi Pednekar, Akshay Kumar, Neeraj Sood, Seema Pahwa, Saadia Khatib, Abhilash Thapliyal, Deepika Khanna, Smriti Srikkanth and Sahajmin Kaur is all set to launch on eleventh August 2022.